Serial Pictures

Anonymous Content


In 2014, former clients with film production companies, Anonymous Content/ Serial Pictures approached us to design and build their 7500sf New York offices.  Located in Soho, the interior character of this historic cast-iron manufacturing building was buried under layers of paint and plaster from recent renovations.  Surgical demolition revealed cast-iron columns, tin ceilings and heavy timber framing.  These historic elements provide a warmth and texture against which sleek modern detailing of the film production offices are handsomely juxtaposed.

Glass-walled private workspaces line the perimeter and bring daylight into the core of the office with its rows of custom steel and wood workstations.  A central “donut” of storage and utilities is wrapped in black chalkboard on which producers share ideas and track projects.  To encourage collaborative work and foster a familial atmosphere, each day a shared lunch is prepared in the central conference/pantry space which anchors the chalkboard donut.

With a colorful art collection to display, new material and finish selections came from a focused palette of warm black with textured white and off-white.  Quartersawn white oak floors and desktops establish a natural backdrop punctuated by mottled cast-iron columns and blackened steel workstations.  Similarly, crisp glass-walled offices create a sharp counterpoint against a field of historic pressed tin ceilings and exposed timber beams.

To insure their operation and efficiency, new mechanical, electrical, lighting, security and IT systems are centrally controlled and monitored from headquarters in Los Angeles.


project commercial interior renovation location New York, NY size 7,500 sf client Serial Pictures scope of services architectural design, graphic design, lighting design completion 2015

see also:

DNA Model Management

Bureau Betak

Narciso Rodriguez

Yohji Yamamoto